Meet The Senior Team

The offline experts here to help you.

At JHET, we're more than just marketers—we're storytellers, strategists, and creators. Our team is passionate about crafting impactful offline marketing campaigns that bring brands closer to their audiences. Get to know the people behind the ideas.

  • Paul Newton

    FOUNDER

    With over 20 years of experience in offline marketing, Paul has witnessed the industry's evolution firsthand. He founded JHET to push the envelope on how offline marketing has transformed. Paul believes that campaigns start and finish with results. He collaborates with the JHET team to build comprehensive campaign strategies, backed by JHET's detailed results reporting, ensuring every initiative is data-driven and impactful.

  • Jack Barker

    CFO

    With over a decade of experience in offline media, Jack is the operational backbone of JHET. He expertly manages supply chains, data profiling, and finances, ensuring seamless operations and strategic growth. Jack's extensive knowledge and hands-on approach drive efficiency and innovation across all facets of the company.

  • Dom Wheeler

    Head of Brand Strategy

    Dom was part of one of the fastest-growing businesses in the UK, specializing in brand awareness and driving brand momentum. At JHET, Dom oversees the brand's identity and ensures all partner campaigns are on-brand and deliver maximum results. Dom's expertise spans across design, strategy, and quality control, making him a key player in maintaining the high standards and innovative edge of JHET.

Our Values

A white hand with a bracelet on a red background, with three floating plus signs above it.

  • Our passion drives us to stay ahead of the curve, always exploring new and different ways to deliver for our clients.

  • We’re confident enough to only commit to projects we believe in, providing clear, honest advice—even if that means saying no.

  • We understand that the small details often make a significant impact on the bigger picture—as well as the bottom line.

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Join our Instagram community for all your marketing tips and tricks, helping businesses with their offline strategies.

🚀 Automated Direct Mail That Works While You Sleep 📬 The smartest brands are automating direct mail just like email and paid media, triggered, programmatic, and performance driven. No more “nice to have” quarterly sends. It’s ti
📬 Seasonal Direct Mail = Off Peak Travel Bookings Those summer holiday blues? 😰 Off-peak doesn’t have to mean low demand. With targeted, time sensitive mail, travel brands can spark last minute getaways and early year planning. Why it work
🌿 Case Study: @kiphideaways x JHET Ltd 🛖 We recently had the pleasure of working with the brilliant team at Kip Hideaways, in partnership with Elizabeth Rhodes, to create a gift card solution that truly reflects the magic of a Kip stay. 🏕️ Kip i
🎯 Target the Right Customers. Deliver Real Results. With extensive experience in the travel sector, we help brands connect with high-value customers — and we back it up with performance. 📊 Strong ROI, Fast Our acquisition campaigns deliver
🥭 🍋 Here's a sneak peek at our next big Case Study! A great example of Programmatic Mail 🍎 🍏 @oddboxldn has totally nailed their campaign with eye-catching creative and smart customer targeting to win back abandoned baskets. The results have