Programmatic Mail that delivers
The only offline channel that is truly in sync with online in real time.
Programmatic Mail combines the power of digital targeting with the impact of physical Direct Mail — allowing brands to send highly personalised campaigns automatically, triggered by real-time customer behaviour and data signals.
- Why Programmatic Mail?
Smarter Direct Mail,
powered by data
By connecting online intent with offline marketing, Programmatic Mail helps brands increase response rates, improve customer retention, and drive stronger ROI through highly targeted automated Direct Mail campaigns..
From personalised offers and welcome packs to re-engagement campaigns and abandoned basket recovery, every piece is designed to feel relevant, valuable, and impossible to ignore.
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The process is automated, from printing to packaging and mailing. This ensures efficiency and scalability, allowing businesses to reach a large audience without the manual effort involved in traditional Direct Mail campaigns.
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Programmatic Mail can be synchronised with online marketing efforts. For example, it can retarget website visitors who showed interest but did not complete a purchase, helping to re-establish connections and drive conversions.
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Each piece of mail can include trackable codes or personalised URLs, enabling marketers to accurately measure response rates and campaign effectiveness.
- Latest campaigns
WNU DM Campaign
The Couture Club DM Campaign
Simpson Travel DM Campaign
Rise and Fall DM Campaign
Mejuri DM Campaign
Life Care Residences DM Campaign
Gousto Door Drop Campaign
Audley DM Campaign
Mejuri Postcard DM Campaign
- What we deliver
Programmatic Mail allows your brand to deliver highly personalised Direct Mail automatically, triggered by real-time customer actions and data signals. From strategy and creative to execution and optimisation, JHET helps you create seamless automated campaigns that connect online behaviour with powerful offline engagement.
Built around behaviour
We identify the audiences most likely to convert and build automated journeys that trigger mail at the right moment. Using behavioural, transactional, and intent-based data, we create Programmatic Mail strategies designed to increase relevance, engagement, and response.01
Strategy
We design personalised mail that feels timely, relevant, and impossible to ignore. Every touchpoint is tailored to the customer journey, helping your brand cut through digital noise with creative that drives action.02
Design
We manage the full execution process, from data integration and trigger setup to print, fulfilment, and delivery. Whether campaigns are triggered in real time or at scale, we ensure every piece lands accurately, efficiently, and at the perfect moment.03
Execution
We continuously track campaign performance, measure response, and refine targeting to improve ROI over time. By analysing customer behaviour and conversion data, we optimise every campaign to deliver stronger results with every send.04
Optimisation
- Why JHET?
A smarter approach to offline
With over 20 years of marketing experience, JHET helps brands create offline marketing campaigns that deliver real results. We combine strategic thinking, creative expertise, and hands-on support to make every campaign feel seamless, effective, and built around your goals.
We believe the best partnerships are built on trust, transparency, and communication. That’s why when you work with JHET, you’re not passed between departments or left chasing updates — you gain a proactive team that works alongside you every step of the way. From strategy and creative to print, postage, and performance analysis, we handle every detail with care, precision, and accountability.
Whether you’re launching your first campaign or scaling an established marketing strategy, JHET gives you the expertise, support, and insight needed to make offline marketing work harder for your business.
“Consumers are overwhelmed with digital advertising. Programmatic Mail cuts through that noise by delivering highly personalised physical marketing triggered by real customer intent — creating stronger engagement, better experiences, and measurable results.”
Paul Newton - Director
- Contact
Let’s work together
Whether you’re ready to launch your next campaign or simply exploring how offline marketing could work for your business, we’d love to hear from you. Get in touch with the JHET team and let’s start the conversation.