Programmatic Mail
The only offline method that is truly in sync with online in real time.
Programmatic direct mail uses data-driven insights to create highly personalised and targeted campaigns. By analysing customer data such as online interactions, purchase history, and demographic information, businesses can tailor their messages to resonate deeply with recipients
- JHET Team -
The facts.
Automation: The process is automated, from printing to packaging and mailing. This ensures efficiency and scalability, allowing businesses to reach a large audience without the manual effort involved in traditional direct mail campaigns.
Integration with Digital Marketing: Programmatic direct mail can be synchronised with online marketing efforts. For example, it can retarget website visitors who showed interest but did not complete a purchase, helping to re-establish connections and drive conversions.
Measurable Results: Each piece of mail can include trackable codes or personalised URLs, enabling marketers to accurately measure response rates and campaign effectiveness.
Overcoming Digital Saturation: In an era where digital ads are often ignored or blocked, physical mail stands out. It bypasses digital barriers and ensures that the message is delivered directly to the recipient
1. Strategy
We create a plan that sets out who should be reached, how to reach them, and how to motivate them to open, read, and respond to your Direct Mail. With over two decades of experience, JHET begins every campaign with clear, insight-led strategy. We define your audience, set clear objectives, map touchpoints, and align the message to deliver real impact.
2. Design
We design engaging and memorable creative that makes Direct Mail stand out and inspire your customers to take action. Our creative team crafts standout mail pieces that grab attention from the doormat. Every element is designed to connect emotionally and make your offer impossible to ignore, turning prospects into customers.
3. Execution
We print and mail your campaign for you with the greatest precision and care. Whether you’re sending thousands or millions, you can trust JHET to deliver results with efficiency and accuracy.
From data management to printing, postage and delivery, our team handles every detail flawlessly. We make sure your Direct Mail lands on time, on budget, and in the right hands,
every time.
4. Analysis
We measure and optimise your Direct Mail to maximise the impact for your brand. After dispatch, we don’t stop, we track performance, analyse response rates, and refine future campaigns for even better ROI. Every piece of insight feeds back into making your next campaign even stronger.
JHET is built on over 20 years of marketing experience. Over this time, we’ve seen the ins and outs of many direct mail campaigns. We believe that the most successful ones are built with trust, transparency, and great professional relationships at their heart. That’s why our relationships with our clients always come first and our services come with open and honest communication. So when you work with JHET, you’re not getting a distant name behind a screen, you’re getting a member of your team who’s working with you to build a better path; a friendly face that guides you through all of the inner workings of successful direct mail campaigns.
Ready to start your direct mail journey?
Book a free discovery call with us today to learn how we can help take your business to the next level with direct mail.
Meet JHET
Your Programmatic Mail
Marketing Partner
Don’t know where to get started with programmatic mail? Struggling with juggling all of the elements involved in building a campaign?
We're JHET, your trusted programmatic mail marketing partner. We’re here to help your next programmatic mail campaign flourish and your business prosper in whatever you’re trying to achieve.