Explore our selected client work to see how we've delivered impactful solutions.
Case Studies
Simpson Travel
Brief
Simpson Travel is an award winning, family-owned luxury holiday business.
The business wanted to expand their reach to new and existing clients beyond the traditional digital methods.
JHET worked closely with the Simpson team to successfully tap into the benefits of Direct Mail from both an acquisition and retention perspective.
“Working with JHET has been a pleasure. Their expert advice is invaluable and their flexible approach to managing and aligning all campaign requirements is always much appreciated. Impressive, quality service from start to finish - we look forward to working with them again."
Helen Grace - Director of Marketing & Communications
— Simpson Travel —
Natures Menu
Brief
Natures Menu are a pet food brand, particularly well known for raw and raw-inspired diets for dogs and cats, offering a variety of complete and balanced meals.
The business had previously explored DM with limited success with the channel seeming unviable due to high CPA’s and no upturn in CLV within the data approached.
JHET we’re able to identify the changes that needed to be made to put a successful campaign in place and advised on creative, copy and structure required along with the best possible data to approach to ensure the campaign landed with the right people at the right time.
The results were a beautiful letter & envelope campaign that delivered an instant 5X improvement on the CPA achieved along with higher value clients recruited
"Working with the team at JHET is brilliant. They bring their experience to ensure your direct mail campaign is set up to deliver performance. This is across the creative, print and production and data.
The team can take your brand guidelines and create a campaign that works for you. The team have delivered our best-performing direct-mail campaign, which acquired highly retentive customers."
Senior Marketing Manager
— Natures Menu —
KIP Hideaways
Brief
Kip Hideaways is a membership site showcasing a curation of the very best UK holiday rentals.
JHET started working with Kip, in partnership with Elizabeth Rhodes to creative a gift card solution that matched up to the quality you’d expect from the brand.
Illustrated by the very talented Natalia Bagniewska, inspiration was taken from her own Kip stay to create the designs, featuring a day & night scene at one of Kip's most popular cabins, and a beautiful roll top bath and parasol scene, capturing the essence of a Kip experience.
“Working with JHET to manage and align all aspects of our gift cards has been great. From concept through to the final piece, the quality’s been outstanding and they’re a great addition to what we can offer our clients”
Liz Simpson - Co-Founder
— KIP —