Real campaigns, real results
See how brands use JHET to drive engagement, customer acquisition and measurable growth
- Audley Travel
The challenge
Audley Travel needed to acquire high-value travellers more efficiently.
Testing two creatives formats across four audience segments.The approach
We identified key audience segments and used data-led insights to guide creative developments and format selection.
Our strategy focused on delivering higher engagement, stronger enquiries and measurable return.
- The results
“This campaign has transformed our approach to customer acquisition”
Ben lines - Marketing Manager
- Simpson Travel
The challenge
Simpson Travel is an award winning, family-owned luxury holiday business.
The business wanted to expand their reach to new and existing clients beyond the traditional digital methods.The approach
JHET worked closely with the Simpson team to successfully tap into the benefits of Direct Mail from both an acquisition and retention perspective.
“Working with JHET has been a pleasure. Their expert advice is invaluable and their flexible approach to managing and aligning all campaign requirements is always much appreciated. Impressive, quality service from start to finish - we look forward to working with them again."
Helen Grace - Director of Marketing & Communications
- Oddbox
The challenge
Oddbox, a sustainable food delivery company specialising in rescued produce, struggled with abandoned baskets and re-engaging lapsed customers. Digital remarketing wasn't cutting through, especially as consumers grow more selective about which marketing emails they open. Oddbox needed a solution that matched their sustainability values while driving stronger recovery results.The approach
JHET piloted Programmatic Direct Mail for Oddbox — personalised physical touchpoints triggered by customer behaviour. The campaign combined abandoned basket recovery for recent non-completions with a large-volume mailer targeting customers who hadn't returned since January 2025, each designed to reflect Oddbox's sustainable ethos while creating urgency to return and purchase.
- The results
The results were striking across every segment. Mailed customers converted at a 566.67% higher rate than non-mailed cohorts overall, while the large-volume mailer for lapsed customers saw an even sharper uplift — a 1300% higher conversion rate than the control group. Recipients also spent 5.08% more on average, showing the approach didn't just win customers back, but increased their value too.
- Natures Menu
The challenge
Natures Menu are a pet food brand, particularly well known for raw and raw-inspired diets for dogs and cats, offering a variety of complete and balanced meals.
The business had previously explored DM with limited success with the channel seeming unviable due to high CPA’s and no upturn in CLV within the data approached.The approach
JHET identified the changes needed to build a successful campaign, advising on creative, copy and structure — alongside the right data approach to ensure it landed with the right people at the right time.
- The results
The campaign delivered a beautifully crafted letter and envelope that combined striking design with real commercial impact. It achieved an instant 5X CPA improvement compared to previous efforts, proving just how effectively a well-executed physical touchpoint can outperform digital-only approaches.
Beyond the cost efficiency, the campaign also attracted a stronger calibre of client — recruiting higher value customers who were more likely to engage long-term, demonstrating that quality and performance can go hand in hand.
"Working with the team at JHET is brilliant. They bring their experience to ensure your Direct Mail campaign is set up to deliver performance. This is across the creative, print and production and data.
The team can take your brand guidelines and create a campaign that works for you. The team have delivered our best-performing Direct Mail campaign, which acquired highly retentive customers."
Senior Marketing Manager
- Kip Hideaways
The challenge
Kip Hideaways is a membership site showcasing a curation of the very best UK holiday rentals.
JHET started working with Kip, in partnership with Elizabeth Rhodes to creative a gift card solution that matched up to the quality you’d expect from the brand. The approach
To bring Kip's cabins to life in a way that felt personal and evocative, the campaign leaned into bespoke illustration rather than photography. Illustrated by the very talented Natalia Bagniewska, inspiration was taken from her own Kip stay to create the designs, featuring a day & night scene at one of Kip's most popular cabins, and a beautiful roll top bath and parasol scene, capturing the essence of a Kip experience.
“Working with JHET to manage and align all aspects of our gift cards has been great. From concept through to the final piece, the quality’s been outstanding and they’re a great addition to what we can offer our clients”
Liz Simpson - Co-Founder
- Contact
Let’s work together
Whether you’re ready to launch your next campaign or simply exploring how offline marketing could work for your business, we’d love to hear from you. Get in touch with the JHET team and let’s start the conversation.