Pet Care & Nutrition
Offline Campaigns That Keep Tails Wagging and Customers Returning
Driving More Subscriptions Through Offline Marketing
JHET helps pet brands and nutrition providers cut through digital noise with offline campaigns that get your products into the homes of animal lovers, keeping their pets (and owners) coming back for more.
From welcome offers for new customers to loyalty initiatives that reward long-term subscribers, we design and deliver campaigns that inspire action, boost retention, and grow your share of the pet care market.
Why JHET for Pet Care & Nutrition Campaigns?
With over 20 years of offline marketing expertise, we know how to combine warm, emotive creative with precision targeting to reach the right owners at the right time. Our campaigns integrate seamlessly with your online presence to create a consistent, trusted brand experience.
Whether you’re launching a new pet food subscription, promoting seasonal products, or re-engaging past customers, our campaigns are built to deliver measurable results.
Natures Menu
Brief
Natures Menu are a pet food brand, particularly well known for raw and raw-inspired diets for dogs and cats, offering a variety of complete and balanced meals.
The business had previously explored DM with limited success with the channel seeming unviable due to high CPA’s and no upturn in CLV within the data approached.
JHET we’re able to identify the changes that needed to be made to put a successful campaign in place and advised on creative, copy and structure required along with the best possible data to approach to ensure the campaign landed with the right people at the right time.
The results were a beautiful letter & envelope campaign that delivered an instant 5X improvement on the CPA achieved along with higher value clients recruited
"Working with the team at JHET is brilliant. They bring their experience to ensure your direct mail campaign is set up to deliver performance. This is across the creative, print and production and data.
The team can take your brand guidelines and create a campaign that works for you. The team have delivered our best-performing direct-mail campaign, which acquired highly retentive customers."
Senior Marketing Manager
— Natures Menu —
FAQs
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Tangible, personalised offers stand out in a crowded digital space and connect emotionally with pet owners. Whether it’s direct mail, door drops or partnership inserts, these campaigns show customers that you really care.
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Of course! We use data on pet type, breed, and owner demographics to reach your most valuable audiences. Data & analytics is a vitally important aspect of Offline Marketing, enabling JHET to increase engagement and ROI for our clients.
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Absolutely. In fact, our most successful subscription campaigns are integrated with email, social, and paid media, creating a consistent journey from mailbox to booking engine.
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We use data-driven targeting to tailor offers, imagery, and messaging, from seasonal deals to bespoke itineraries, ensuring each recipient feels like the offer was made just for them.
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While results vary, our clients regularly see double-digit subscription uplifts, with up to 5x ROI when offline channels are strategically integrated into their marketing mix.
Your Direct Mail
Marketing Partner
We’ve built a strong track record of creating high-performing, heartwarming campaigns for the pet care and nutrition industry. Whether your goal is to attract new owners or deepen relationships with existing customers, our offline marketing strategies deliver loyalty and growth.
JHET create campaigns that not only look irresistible to pet owners but give them a clear, compelling reason to buy (and keep buying). From highlighting the quality and nutrition in your products to teasing limited-edition treats and seasonal bundles, our offline marketing is designed to spark trust, excitement, and action..
And because we know your time is better spent developing products, supporting customers, or growing your brand, we manage the campaign process from concept to delivery.
Ready to make your brand part of every pet’s daily routine?
Let’s talk.