Food & Beverage
Offline Campaigns That Turn First Orders Into Loyal Customers
Driving More Subscriptions Through Offline Marketing
From irresistible offers for new customers to loyalty campaigns that reward repeat buyers, JHET has designed and delivered offline campaigns that inspire action, increase retention, and drive measurable growth for food & beverage subscription businesses that keep customers coming back for more.
Why JHET for Food & Beverage Subscription Campaigns?
With over 20 years of offline marketing expertise, we know how to combine eye-catching creative with data-driven targeting to drive results. Our campaigns integrate seamlessly with your digital channels to create a powerful, consistent customer journey.
Whether you’re launching a new subscription service, boosting seasonal sign-ups, or re-engaging churned customers, our tailored campaigns are built to perform.
Oddbox
Brief
Oddbox is a pioneering food subscription service on a mission to fight food waste by delivering rescued fruit and veg straight to customers’ doors.
The business wanted to up their game in the offline marketing channel, expanding their reach and engaging new and existing customers beyond their regular digital activity.
JHET worked closely with the Oddbox team to explore the benefits of Direct Mail, creating tailored campaigns that support both acquisition and retention goals.
“The JHET team really understood our mission and translated it into impactful offline campaigns that spoke directly to our audience. Their approach was creative, professional, and results-focused — exactly what we needed."
Chief Marketing Officer
— Food & Beverage Subscription business —
FAQs
-
Direct mail and door drops drive response rates far higher than digital ads alone, by placing tangible offers in your ideal customers’ hands.
-
Yes! We use precise demographic and behavioural data to ensure your campaigns reach the right households. Data & analytics is a vitally important aspect of Offline Marketing, enabling JHET to increase engagement and ROI for our clients.
-
Absolutely. In fact, our most successful subscription campaigns are integrated with email, social, and paid media, creating a consistent journey from mailbox to booking engine.
-
We use data-driven targeting to tailor offers, imagery, and messaging, from seasonal deals to bespoke itineraries, ensuring each recipient feels like the offer was made just for them.
-
While results vary, our clients regularly see double-digit subscription uplifts, with up to 5x ROI when offline channels are strategically integrated into their marketing mix.
Your Direct Mail
Marketing Partner
In the food and beverage subscription business, staying front-of-mind is everything. Your customers have endless choices. That’s why we make sure your brand is the one they remember, crave, and come back to.
We create campaigns that not only look good enough to eat but deliver a clear, compelling reason to subscribe (and stay subscribed). From showcasing the flavour and variety in your boxes to teasing exclusive seasonal drops, our offline marketing is designed to spark curiosity and drive action.
Every detail matters, from the feel of the paper, the mouth-watering visuals, to the copy that hits just the right note. And because we know your time is better spent perfecting recipes, sourcing ingredients, or building partnerships, we handle the campaign process from start to finish.
Ready to grow your subscriber base and keep them hungry for more? Let’s get started.